Resources
Guides
Learn how ad platforms work and what to consider when choosing one. These guides cover white-label ad serving, SSP and DSP roles, agent access, and the choice between building and buying.
For step-by-step tasks, follow the Riptide how-to series with video walkthroughs and written instructions.
Editorial policy
How Riptide researches, reviews, updates, and corrects its articles.
What is a white-label ad server?
What white-label ad serving means and when it makes sense.
SSP vs. DSP vs. ad server
How the three roles differ and why Riptide runs them together.
What is MCP for advertising?
How MCP lets agents operate an ad platform.
Build vs. buy in ad tech
Compare the responsibilities of building an ad platform and using an existing product.
The Open Lake thesis
How marketplace discovery, agreed fees, and trade receipts work in Open Lake.
Value-added intermediaries
How partners can sell curation, verification, data, and optimization services.
Get started with Riptide
Share your expected traffic, ad formats, and the systems you need to connect. We can help you choose a plan and identify the setup work.