Ad server migration checklist: mapping, testing and rollback
Plan an ad server migration with resource mapping, protocol tests, measurement reconciliation, staged traffic cutover and explicit rollback criteria.
· Riptide editorial team
Resources
Guides, articles, and tutorials
Learn how ad platforms work and what to consider when choosing and running one. Start with the core guides, read practical articles by topic, or follow the narrated console tutorials.
Start here
Core guides
What is a white-label ad server?
What white-label ad serving means and when it makes sense.
SSP vs. DSP vs. ad server
How the three roles differ and why Riptide runs them together.
What is MCP for advertising?
How MCP lets agents operate an ad platform.
Build vs. buy in ad tech
Compare the responsibilities of building an ad platform and using an existing product.
The Open Lake thesis
How marketplace discovery, agreed fees, and trade receipts work in Open Lake.
Value-added intermediaries
How partners can sell curation, verification, data, and optimization services.
Articles
Latest articles
White-label ad platform evaluation checklist
Evaluate branding, tenant isolation, fees, integrations and operations with a practical white-label ad platform scorecard and sandbox acceptance tests.
· Riptide editorial team
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Console tutorials
The how-to series
Create the publisher and placement records your ad requests will reference.
EPISODE 01 Inventory setup Beginner
Create your first publisher
A publisher identifies who owns your inventory and groups their placements. Add one in the console, choose its public ID, and check the saved record before creating ad slots.
Watch the walkthrough 1:30 · Captions + written guide
EPISODE 02 Inventory setup Beginner
Create your first web video placement
A placement identifies an ad slot so a player can request ads for it. Create one for a preroll in a web video player, then verify its publisher, public ID, and format.
Watch the walkthrough 1:41 · Captions + written guide
EPISODE 03 Inventory setup Beginner
Set a placement floor and request limit
Set the floor CPM and QPS limit on an existing placement. Preview the pending changes, save them, and reload to check the stored values.
Watch the walkthrough 1:31 · Captions + written guide
EPISODE 04 Inventory setup Beginner
Bulk import publishers with a dry run and row corrections
Import publisher names and public IDs from CSV. Preview each row without saving, correct a conflicting ID, then import and verify the saved records.
Watch the walkthrough 1:49 · Captions + written guideEach episode pairs a console recording with a written walkthrough, captions, and a transcript. You can also find every episode in the documentation.
Get started with Riptide
Share your expected traffic, ad formats, and the systems you need to connect. We can help you choose a plan and identify the setup work.