Product
SSP, DSP, and ad server in one platform
Sell inventory, manage demand, and deliver direct campaigns from one platform. Run Riptide under your brand, connect agents through API and MCP tools, and add your own integrations and decision models.
SSP
Manage inventory, price floors, demand partners, and video ad breaks.
Ad server
Book campaigns, target audiences, and control delivery and spend.
DSP
Manage demand routes and deals, and track spend and win rate.
White-label
Run the platform on your domains with your branding and fees.
AI agents
Automate work through MCP and control what each agent can do.
Auction
Select ads from direct campaigns, programmatic bids, and deals.
Plugins
Add bid sources, targeting data, verification, and custom pricing.
Manage delivery in one place
A publisher's floor, an advertiser's bid, and a direct campaign's pacing all affect which ad should serve. Riptide evaluates them together in one auction and uses the same delivery records for reporting and billing.
Get started with Riptide
Share your expected traffic, ad formats, and the systems you need to connect. We can help you choose a plan and identify the setup work.