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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Riptide articles</title><link>https://riptideads.com/blog</link><description>Practical guides for building and operating an ad platform.</description><language>en-us</language><atom:link href="https://riptideads.com/feed.xml" rel="self" type="application/rss+xml"/><item><title>Ad server migration checklist: mapping, testing and rollback</title><link>https://riptideads.com/blog/ad-server-migration-checklist</link><guid isPermaLink="true">https://riptideads.com/blog/ad-server-migration-checklist</guid><description>Plan an ad server migration with resource mapping, protocol tests, measurement reconciliation, staged traffic cutover and explicit rollback criteria.</description><pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate></item>
<item><title>White-label ad platform evaluation checklist</title><link>https://riptideads.com/blog/white-label-ad-platform-evaluation-checklist</link><guid isPermaLink="true">https://riptideads.com/blog/white-label-ad-platform-evaluation-checklist</guid><description>Evaluate branding, tenant isolation, fees, integrations and operations with a practical white-label ad platform scorecard and sandbox acceptance tests.</description><pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate></item></channel></rss>