For advertisers
See where your media spend goes
Manage direct campaigns and programmatic demand in one platform. Review fees, track delivery for each line item, and use guaranteed or private deals to control how you buy inventory.
Campaigns and demand in one place
Book direct campaigns and configure programmatic demand with reporting and billing based on the same delivery records.
Visible fees
Review the configured fee schedules to understand the charges applied to your media spend.
Delivery reporting
Delivery reports and billing use the same rules for counting on-time and late tracking events.
Deal eligibility
Eligible guaranteed deals take priority. Private-auction deals limit which buyers can participate, alongside the rules for open programmatic demand.
Plan how your campaigns will run
Use the ad server to book campaigns with budgets, schedules, and audience rules. The DSP overview covers demand routes, partner deals, and buying reports. Check pricing for the platform fees that apply to each product.
Understand who contributes to each impression
Open Lake lets you review the participants and fees in the route to an impression, then choose direct connections or specialist partners. Read the Open Lake thesis.
Discuss your campaign setup
Share the formats you buy, the partners you work with, and the delivery results you need to track.