For publishers
Run your own SSP
Run your own SSP with floors and deals for each placement. Manage house campaigns alongside programmatic demand, fill CTV and audio ad breaks, and track yield from the same delivery records used for billing.
Placement-level controls
Set floors, deals, and repetition limits for each placement, then review fill rate, eCPM, and revenue.
Direct campaigns and deals
Set floors for house inventory and give eligible guaranteed deals priority. Direct line items and programmatic demand are evaluated in the same auction.
Private inventory and performance data
Account isolation keeps your inventory and performance data private from other customers.
Standard ad formats and supply records
Connect buyers through OpenRTB, serve video with VAST, and publish or verify ads.txt, app-ads.txt, and sellers.json records.
Plan your serving and demand connections
Review the SSP capabilities for the formats, floors, and deals you need. Check pricing against your expected usage, then compare the work involved in operating separate SSP and DSP tools.
Choose your demand relationships
Open Lake shows the routes to your inventory so you can work with direct demand and selected partners. Read the Open Lake thesis.
Connect your inventory
Tell us about your sites, apps, or players and the direct campaigns and programmatic demand you need to serve.