Product / DSP
Buy-side routes, deals, and reporting
Manage demand partners, buying configurations, and deals in Riptide. Package demand for your placements, verify supply-chain records, and track spend with reporting that uses the same delivery data as billing.
Demand routes
Create several buying configurations for one demand partner, each with its own endpoint, floor, deals, and request settings.
Preferred, guaranteed, and private deals
Add deals to demand routes and marketplace packages. Seat and domain restrictions determine which bids can win.
Marketplace packaging
Bundle demand routes and deals so you can connect a placement to a selected group of buyers.
Supply-chain identity
Include OpenRTB supply-chain identity in outbound requests so buyers can verify how an impression reached them.
Partner transparency checks
Verify a demand partner's sellers.json through the admin API or MCP tools, and require authorization before a bid can win.
Separate buy-side and sell-side fees
Track demand-partner costs and publisher fees separately when calculating margins.
Buy-side reporting
Track spend, win rate, deals, and the marketplace that supplied demand using the same delivery records as billing.
Set your partner terms
Configure a fee schedule for each partner and update it without a software deployment. Account isolation keeps those terms private from other customers.
Review the partners and fees behind delivery
Open Lake lets you discover demand partners, review proposed connections, and see the participants and fees recorded for a delivery. Read the Open Lake thesis.
Connect your demand partners
Tell us which partners and deals you work with and what you need to track in buying reports.