Product / Ad server
Book, pace, and deliver direct campaigns
Book direct campaigns, set budgets and schedules, and choose which audiences to reach. Riptide paces delivery, serves video and display creatives, and evaluates direct campaigns alongside programmatic demand and deals.
Campaign orders and line items
Group an advertiser's campaign under one order, then give each line item its own budget, schedule, and audience.
Campaign pacing
Riptide adjusts each line item's chance of selection to spread delivery over the campaign's scheduled run.
Dayparting
Schedule line items for the hours and days you want to reach your audience.
IP list targeting
Create reusable IP allowlists and blocklists to control which traffic is eligible for a line item.
Audience targeting
Build audiences from location, device, content, app, deal, and custom criteria. All selected conditions must match. Reuse those audiences on line items, placements, demand routes, and deals.
Creative eligibility
Target individual creatives to their own audiences while keeping them subject to your account, placement, and demand-route delivery limits.
Creative rendering
Serve VAST tags, hosted video, and display creatives with variants and tracking URLs.
Direct and programmatic demand
Evaluate direct line items, programmatic bids, and deals together under the same pricing and eligibility rules.
Delivery reporting
Delivery reports, pacing, frequency caps, and billing use the same rules for counting on-time and late tracking events.
Set the rules for your inventory
Set a floor for house inventory, give eligible guaranteed deals priority, and let other demand compete in the open auction. You can also require verified ads.txt and sellers.json records before a line item or deal wins.
Set up your direct campaigns
Share your ad formats, campaign requirements, and inventory setup when you request access.