Product / Plugins
Extend Riptide without forking it
Connect your own demand sources, data, verification services, and creative rendering to Riptide through plugins. Build reporting tools with the reporting API, or test decision models through the model registry.
Bidding and demand
Bring your own demand logic or partner integrations without rewriting the auction.
Enrichment
Add first-party or partner signals to a request before the auction, subject to privacy rules.
Audiences and pricing
Apply your own audience matching and pricing logic within the platform's limits.
Creatives and verification
Customize display and native ad markup, and add pre-bid verification signals under the platform's privacy and delivery policies.
Reporting
Build reports and exports from the reporting catalog. Adding a stored reporting field requires a platform change.
Decisioners
Evaluate your own floor-pricing and other decision models against the default rules before an operator approves them for live use.
Connect a service you already run
If you already operate a bidding, data, or verification service, a plugin lets you use it during ad delivery. Plugins run in isolated services with time limits and defined failure behavior. The extension guide explains how to connect your service. Use the working examples to check request formats and failure handling before adapting them to your service, or read about agent tools for automating account operations.
Make your plugin available to customers
Open Lake lets eligible customers discover and install your published plugins, with fees shown in delivery records. Read the intermediary thesis or partner guide.
Plan your plugin integration
Describe what your service does and where it needs to act during ad delivery so we can discuss the plugin type and host setup.