For platform builders
Build an ad platform under your brand
Offer ad serving, supply management, and demand tools under your own brand. Set fees for each publisher and demand partner, add your own integrations, and combine customer usage into one reseller invoice on Platform and Enterprise plans.
Your domains and branding
Every managed plan supports custom domains and branding. Your white-label license lets you omit Riptide attribution from the customer experience.
Consolidated reseller billing
Platform and Enterprise plans combine customer-account usage on your invoice. Customers are not billed again for the same volume.
Volume-based platform rates
Usage rates decrease with volume to a minimum of 2%. Rates apply separately to SSP revenue, DSP spend, and ad-server spend.
Add your integrations
Build partner integrations through plugins and manage your platform through the Admin API and MCP tools.
Plan your platform
Decide which customers need separate accounts, what fees you will charge, and which integrations you need to add. The white-label overview covers branding and account separation; pricing explains reseller billing. The white-label platform comparison sets out the extension and operating choices to review before committing.
Plan your reseller platform
Share your customer-account structure, expected usage, and integration requirements when you request access.