For agent builders
Build agents for advertising operations
Build agents that manage campaigns, demand, and reporting through Riptide's API and MCP tools. Give each agent scoped permissions and action limits, require approval where needed, and keep a record of its changes.
Discover and call MCP tools
Connect through MCP JSON-RPC at POST /mcp, or use the REST discovery and invocation endpoints. Inspect each tool's input schema and permission requirements before calling it.
Agent identity and permissions
Authenticate registered agents with an API key and a signed request tied to their identity. Set action limits, require separate approval for sensitive changes, and stop automated actions with a kill switch.
Review agent changes
Each tool call that changes data records the actor, supplied rationale, and result in an immutable audit trail.
Advertising protocol helpers
Use helpers for AdCP Sales, Signals, and Creative; Trusted Match; UCP; orchestration; and A2A transactions. AAMP alignment is documented; full AAMP protocol conformance is not yet complete.
Connect your first agent
Start with a task such as inspecting campaign delivery or preparing a report. Choose the MCP tools it needs and use the connection guide to authenticate the agent. The examples and prompts provide clients you can adapt; the agent plane overview explains permissions and approvals before you allow the agent to make changes.
Plan your first agent workflow
Describe the task you want to automate and which changes should require approval when you request access.