Getting started · Advertisers

Set up your first campaign

Create an advertiser, book an order with a budget and campaign dates, add a line item, and attach an approved creative. The Campaigns checklist tracks setup and marks your first ad served when an impression arrives.

1. Sign in and choose Campaigns

Open the sign-in link sent to your email. On your first visit, choose Campaigns to see Advertisers, Orders, Line items, Forecast, and the creative library in the sidebar.

2. Add the advertiser

Open Advertisers › New advertiser and enter a name and short reference. Set advertiser domains and competitive-exclusion labels on the advertiser page; its orders inherit them.

3. Book an order

Riptide Console campaign orders for booked flights
Ad server · Campaign orders

Go to Orders › New order. Select the advertiser and enter the campaign's start and end dates and budget. Set pacing and priority defaults on the order for its line items.

4. Add a line item

Riptide Console line items with direct and house deliverables
Ad server · Line items

Open Line items › New line item under the order. Choose direct or house, then set the goal and rate. On the Targeting tab, configure geography, dayparts, frequency caps, an audience or a targeting expression. The Eligibility report explains which conditions allow or prevent the line item from serving.

5. Attach a creative

Riptide Console creatives with VAST and display pipeline status
Ad server · Creatives

Go to Creatives › New creative and add VAST, a media file, or display markup. Wait for processing to reach Ready and complete approval if your tenant requires it. Attach the creative to the line item on its Creatives tab and set a rotation weight.

Watch it deliver

Home shows impressions, clicks, spend, delivery alerts, and the setup checklist. Use Reports › Explore to break down results by the dimensions you need.

What's next

Selling inventory too? See the publisher guide. Connecting a programmatic buyer? Follow the buyer guide. For local development, use the local stack guide.

Get help with campaign setup

Tell us which ad format you are using and where setup stops, from booking the order to approving a creative or checking eligibility. The campaign example also shows the records to inspect before activation.